3 Good Reasons Why Stock Video Is Essential in 2025?
As the founder of an award-winning professional photography and video company since 2006, I have seen the value of using local, professional, British videos to help build a hospitality brand.
I have also seen a shift in the way people book their holidays has changed in 2025. Many accommodation and travel providers are getting left behind with all the new social platforms that customers are now using. It has become overwhelming for business owners to keep their website up to date along with Instagram, TikTok or even the beloved Facebook page.
You are not content creators, after all, but business owners trying to run your hospitality business.
Many hospitality businesses are finding bookings are much slower, and people no longer rush to buy their holidays as soon as the Christmas decorations are packed away. Five years on from the pandemic, bookings are still last minute.
According to a 2024 survey by Expedia Group, 67% of UK travellers reported spending more time watching videos when researching accommodations compared to pre-pandemic habits.
While Booking.com data from 2024 indicated that UK properties with video content received approximately 35% more bookings than similar properties without videos, this is something that can be added easily to your marketing mix.
If you are looking to catch the last-minute bookings, turn the scroller into buyers and increase your sales for 2025, while not spending thousands on new photos and video content- listen up.
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Oh Hi, So, this is the Nest where we help South West business owners build their brand with clarity, across all their social and marketing channels with our carefully curated library of professional vertical videos. All are ready to use and download with ease
FREE Stock Videos for your Brand
Why Are Videos Good for Hospitality Brands - We Buy With Our Eyes
Use the videos of your area to show off your area - sounds silly, doesn’t it? But research shows how travelers now rely heavily on visual content before booking a trip away. They are keen to see what it’s really like - Hello User-Generated Content! Take the viewers on a local tour and use the videos that show off your area as well as your location. Crows Nest Content has 100’s of local videos like this that you can use in your digital marketing.
Video consumption has become more and more important when planning travel, with 85% of travelers watching videos on social media while planning their trip. People want to see more and learn more BEFORE arriving at a destination. People are now expecting much more visual information before committing to a holiday away. Is your video content up to the mark? Or are you losing out on sales because you are now showing off your property and local area to the full extent?
A 2024 report by the UK Tourism Alliance found that self-catering properties with professional video content commanded 12-18% higher nightly rates than comparable properties without video.
2. What is Omni Channel? It is quite simple as it means, the more channels or platforms you use, the better the search result
If you create content first for your blog and website - that’s one channel, if you reuse this content, chop it up a bit and then use it on Instagram as a video perhaps or a picture post, same over on TikTok and Facebook, take the photos and add them to your Pinterest board. What you have is one piece of content appearing in 6 different platforms or Omni Platforms.
Take one of the stock videos from Crows Nest Content and use it in this way. Making the content creation process so much quicker means you can get on with running your business. a
The same stock video from Crows Nest Content can be repurposed across:
Website/booking listings
Social media platforms
Email marketing
Digital advertising
3. How to use video in your marketing
Combining and editing professional stock video with your own photo or video content will elevate your offering to your perfect clients. Giving you endless results as you are repurposing the videos in a variety of combinations.
Room/accommodation interior walkthroughs - you may have already, but can you add in a local area to refresh the video?
You own amenities video or photos (pools, spas, dining, reading nook, dog-friendly area etc). Use the static photos with stock video for a new look.
Seasonal footage showing what to do in the area at different times of the year - think Christmas markets, summer festivals, walks, events.
Local area attractions and experiences - this is your digital highway of suppliers, other local businesses and recommendations.
Add trending audio to your post to help with reach - like this post here
Crows Nest Content is a Vertical Video membership that’s packed with ready-to-use professional videos
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If you need help to build a polished & powerful brand across all your marketing channels, we would love to help.
